E Commerce Website Design

Give users the flexibility to search for the products that they’re interested in. If the search bar suggests results that will help you sell more by sending traffic to those specific products or categories. Don’t forget to highlight certain promotions as well on seasonal holidays, which can push traffic to specific parts of your website.

When a visitor adds an item to their shopping cart make sure to display the cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the choice between deleting a product from your cart or buying it or allow them to save it for later instead.

Showing users related products that compliment or are similar to the product page they’re viewing is a great way to increase your bottom line. Using this type of feature can influence users to spend more time and money on your website by showing them products that are like the ones they’ve expressed interested in as opposed to just a random of assortment of products from your website. Furthermore, implementing social media share features on your product pages so you can leverage customers to show your products to friends and colleagues is a great way to get products that are relevant to an audience’s interests on their radar for the first time. Although users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.

It’s essential for any successful ecommerce site to avoid using a single or flat rate for shipping. Different customers will want different shipping mods – some want their products to arrive immediately and others are fine with paying less for slower shipping. Since the checkout process is a significant investment of time and effort to allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process.