Paid Media

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

PATCH PAID MEDIA METHOD

Project Brief

Define client information & business goals along with all required information to properly complete discovery process Paid Media Audit Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics.

Keyword Research

Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit. Competitive Analysis Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk.

Paid Media Strategy

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

Content Implementation

Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase.

Technical Implementation

Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns.

Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

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