Patch Approach to SEO

A preliminary comprehensive SEO audit, including competitive review and keyword study will take place. This information will allow us to build a unified project plan with a clear framework for implementation, effectiveness and success for your business.

Patch 5 Step SEO Process that will get you results

Project

Characterize client data & business objectives along with all essential information to accurately complete discovery process.

Keyword Research

Outline potential target keywords based on business objectives outlined in the projectand opportunities found in the SEO audit.

Competitive Analysis

Define SEO competitors based on keyword investigation and determine areas of opportunity and risk.

User Experience

Produce recommendations for improving site performance based on user experience and navigation.

SEO Audit

Create a baseline for current website SEO performance based on analytics with onsite & offsite factors.

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. Measurement Planning Document measurable short-term and long-term goals to evaluate campaign performance.

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website’s coding based on the on-site strategy, helping to
optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links.

Content Creation

Regularly create quality content based on the Content Strategy.

Public Relations

Spread information about the client’s business using press releases, news and industry channels in an effort to increase exposure of content and links back to the client’s website.

Influencers

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.

Social Media

Encourage audiences to share and discuss content related to a client’s business.

Monthly Performance Report

Generate performance report for better ROI. Report includes keywords rankings and performance, traffic volume sources, device performance, site health, site referral links stats.

Quarterly Performance Review

In-depth overview of campaign and adjustments to the project plan based on the
results achieved.

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