SOCIAL MEDIA MARKETING

Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Patch Social Media Marketing Process

Project Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts.

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews.

Social Audit

Create baseline for current social performance based on analytics data and social media monitoring.

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize
profiles for engagement.

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding.

Engagement Strategy

Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution.

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions or something else.

Measurement Planning

Produce measurable short and long term goals when marketing on social media and evaluate campaign performance.

Content Implementation

Keep in line with content strategy and social media marketing best practices and distribute content to appropriate networks.

Implement Advertising

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget.

Community Management

Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers.

Monthly Report

Document current standing of goals, campaign metrics, tasks completed and plan for the following month in terms of social media management.

Quarterly Review

Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform.

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